Corporate Identity

Artis is a shop in the small town centre of Herrenberg.
It has a mixed assortment of organic and faitrade goods and esoteric articles. Also regional handicraft artists are exhibited in the shop.
The subslogan of the shop is: Delicatessen for the soul. This is to point out the finely selected articles with a good conscience. The shop and the concoction is very individual and difficult for the consumer to understand. That’s why I chose a delicate and handmade illustration to show the core and the good soul of the shop in an abstract way. The colour warm burgundy red as the house colour stands for the warmth of the soul and the security the shop conveys.